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 | | http://www.contentmanager.net/magazine/news_h8544_cherry-picked_for_a_global_identity.html |
Mediasurface, an UK Content Management provider, announced one of the foremost international children's organisations, Plan, has become the latest customer for its smart client desktop application, Morello.
Plan selected Mediasurface to centralise the way the content of its global websites is managed. Plan's objective is to provide a central platform for its network of offices and agencies across the world to develop and manage their websites; rather than each organisation developing a separate web presence, they can now all adopt a common look and feel. In addition the Mediasurface solution is managing the flow of information from Plan’s program countries and providing a central store for stories and images, which can then be used by the national organisations.
Kelvin Cantafio, IT Director and CIO at Plan said: "Mediasurface software is the web publishing platform used by Plan staff in 54 countries. Mediasurface’s dedication to customers and improving product offerings makes them an excellent partner."
Launched earlier this year, Mediasurface's innovative Morello struck a bridge between the business and technical user. It is the first smart client desktop application for content management and has an intuitive, graphical interface. Morello enables business professionals to deliver sophisticated websites with no requirement for programming knowledge. It makes content management accessible to the people who use it, such as Plan's project workers in Germany or a marketing assistant in the Spanish organisation. Presented through a familiar Windows client environment, Morello users can select template, explore content and using a choice of views, organise the site in a way that makes sense to them.
Nick Bolton, Senior Vice President of Worldwide Product Marketing at Mediasurface said: "We wanted to put content management in the hands of the people who need it the most, the marketing, communications and business professionals. Morello forms the bridge between the complex technical model of content management and the needs of the non-technical user. Plan has been a valued customer with a strong IT strategy and immediately spotted the potential benefits of Morello to their own business structure."
21.07.2004, Mediasurface
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