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ICON Launches Hydrogen Forecast Magazine with Corland Publishing
ICON Creative Technologies Group has launched a web-based magazine with Ann Arbor-based Corland Publishing titled Hydrogen Forecast, a publication dedicated to comprehensive reporting on hydrogen technology and business news to a qualified audience. The publication can be found at http://www.hydrogenforecast.com .
ICON's creative staff handled the magazine's brand strategy and implementation, as well as the publication's layout and overall information architecture. The same creative staff will continue to handle the magazine's overall marketing strategy and development of media kits, promotional materials and other sales-oriented deliverables.
On the technology side, ICON's IT staff will integrate the latest toolsets for complete content management, allowing the editorial staff to post, manage and process editorial in a controlled environment, facilitating submissions from the magazines many correspondents around the world. ICON's system, iCMS 2.0, has been modified to meet the stringent demands of an online publishing environment, with a global cast of contributing, managing and executive editors.
"Despite all of the changes in the industry, the Internet still remains one of the best growth mediums for entrepreneurial publishing efforts," says Rob Cleveland, President of ICON Creative Technologies Group. "Our company's capacity in both creative design and back-end web systems makes this program a perfect relationship." 11.08.2004, ICON Creative Technologies Group
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