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 | | http://www.contentmanager.net/magazine/news_h8940_etronica_inc_releases_publishpal.html |
Etronica, Inc. announced the release of PublishPal, an innovative, user-friendly website management system designed to help small organizations maintain sophisticated websites at a fraction the cost and hassle of previous alternatives.
Most businesses today must maintain websites that deliver timely information, generate revenue, and project a professional presence. For small companies and not-for-profit organizations this can be an overwhelming task, requiring either costly web specialists or complicated, expensive content management systems. PublishPal (www.PublishPal.com) provides an innovative alternative that delivers very rich functionality integrated into one economical, simple-to-use web-based application service provider (ASP).
For a modest subscription fee, PublishPal's customers implement their websites by logging on to the PublishPal dashboard, eliminating the need for knowledge of HTML or website programming. Specifically, PublishPal provides:
* Dynamic content management functions to add or edit content such as editorial, events, product information and marketing materials.
* Customer communications functions to manage email- and web-based newsletters, blogs and targeted marketing.
* Sophisticated e-commerce functions to cross- and up-sell products, services, tickets, ads, subscriptions and sponsored content.
* Search and navigation functions that automatically recommend relevant information much like the knowledge management technology used by Google to display sponsored ads.
* Database management and analysis functions
One pre-launch PublishPal user is the Los Angeles Venture Association (LAVA), a professional organization dedicated to promoting the development and financing of Southern California's emerging growth and middle market companies.
Shel Brucker, marketing chair of LAVA, says of its switch to PublishPal, "Our prior methods, tools and technology were costing us dearly in growth opportunities and were an expensive management headache. Our website went live with PublishPal in just a few days, and now I wonder how we ever managed without it."
Jim Saake, CEO of Etronica, Inc., the developer of PublishPal, comments, "Our immediate, early successes with our pre-launch PublishPal users clearly indicate that we have created a simple, effective painkiller for a large, expensive pain."
18.08.2004, Etronica, Inc.
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