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Cargill Launches New Corporate Web Site as Part of Stellent-Powered Multi-Site Management Strategy
Stellent, Inc. (Nasdaq: STEL), a global provider of content management solutions, announced today that Cargill, the international provider of food, agricultural and risk management products and services, recently launched a new corporate Web site, www.cargill.com, powered by Stellent® Universal Content Management.
The Stellent system enables Cargill’s non-technical content authors and owners to easily contribute and publish Web site content using applications with which they are already familiar, such as Microsoft Office. The software also automates the company’s processes for reviewing and approving Web site content; tracks each version of content to help ensure only the most current draft is published; and manages the metadata associated with content to guarantee site visitors receive accurate, predictable search results.
“While our former public Web site was a good corporate communications tool, it was not as effective for sharing critical information with our customers, prospects and other external audiences as it needed to be,” said Tim Krause, director of Web communications for Cargill. “With Stellent Universal Content Management, we now are able to serve our customers more effectively by providing up-to-date information, such as material safety data sheets (MSDS), customer specifications and service representative contacts, that is easily searchable and accessible on the Web. We are delivering a top-notch Web experience to our customers, while making Web site publishing and maintenance more cost-effective and efficient for our internal staff.”
During the next phase of its Stellent implementation, Cargill will use the system to manage content across 135 public-facing Web sites. The Stellent technology will allow Cargill to give business units and geographic locations an appropriate degree of freedom to deploy and manage their own Web sites to ensure specialized content is delivered in near real-time. Simultaneously, it will require these business units to develop and manage their sites within corporate guidelines and allow corporate teams to maintain central control of major site aspects, such as design and navigation structure.
“Managing our large number of public sites is a daunting task without a content management system,” Krause commented. “The Stellent solution will ensure we maintain consistent branding, navigation and security across these sites, while giving ownership of site development and maintenance to various business units and groups across our organization. In addition, the Stellent system will allow us to efficiently re-use content across all of our Web sites. We will be able to make changes to content once — in the native document saved in the content repository — with the revisions reflected on all sites.”
“Cargill is a prime example of many Stellent customers who successfully use our software for a specific, line-of-business application and then expand their implementations across the enterprise,” said Robert Olson, president and chief executive officer for Stellent. “Cargill’s plans for an extended Stellent rollout illustrate another trend we increasingly see in the marketplace — the need for multi-site management. Our technology allows customers to gain control of their Web site explosions while empowering site owners to make their Web sites as timely and useful as they can be.”
About Cargill
Cargill is an international provider of food, agricultural and risk management products and services. With 101,000 employees in 59 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com. 15.09.2004, Stellent GmbH
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