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Scandinavia’S Most Successful Premium Service Offered Globally
Swedish newspaper Aftonbladet, with Europe’s most visited newspaper website, in co-operation with leading content management software vendor Polopoly, today launch the multiple award-winning premium service The Weight Club as a stand-alone turnkey solution to other media players on an international scale. The Weight Club is Scandinavia’s most successful premium service online ever – providing an opportunity for high-traffic media websites to increase their online revenues with a minimized time-to-market.
Aftonbladet.se, with nearly 6 million unique visitors monthly, initially launched the Weight Club in May 2003. This premium service has acquired more than 110,000 paying customers in the first year of operations, reaching profitability two months after the initial launch. The Weight Club combines Aftonbladet’s editorial expertise and long history of online pioneering with Polopoly’s technical know-how and experience from working with the most demanding media players.
The Weight Club offers its’ subscribers detailed diets and exercise programmes tailored to each individual user, including hundreds of healthy and simple recipes. Members receive online support through experts’ advice, member communities and easy-to-follow progress monitors. Several different subscription options are available, starting at €30.
As of today, the Weight Club is being offered to other leading online media companies internationally that wish to take advantage of large traffic volumes, converting free visitors to paying subscribers. The Weight Club solution uses a scientifically proven weight loss method in combination with cutting edge personalized web technology. The premium service is offered as a white-label turnkey solution, ready for launch in any language with a minimized time-to-market.
The Weight Club solution will be presented to the international media community in full scale at this year’s annual Ifra/WAN/FIPP World Electronic Publishing Conference in Prague on November 3 to 4. 28.09.2004, Polopoly
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