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Havas Relies on Day for its New Global Corporate Website
Day, provider of global content management software, delivers the technology to manage the global Internet initiative of Havas, a world leading global communications group. Recently, the company’s corporate website has been totally revamped based on Day’s software Communiqué.
“Communiqué provides for stringent compliance with our corporate design, regardless of whether a national web page or the international website is involved,” said Lorella Gessa, Publications and Multimedia Manager at Havas Corporate Communications. “Even though a uniform design is guaranteed, any variations needed to accommodate national markets are easy to implement. Communiqué is a mature solution for implementing a demanding web strategy. User interface and workflow management are also easy to handle.”
To accommodate Havas’ initiatives, different authors manage content from decentralized locations. Using Communiqué’s flexible workflow management, it is possible to publish content irrespective of location. It also enables users to reach dispersed workflow stations and individuals responsible for content.
About Havas (www.havas.com)
Havas is a global advertising and communications services group. Headquartered in Paris, Havas has three principal operating divisions: Euro RSCG Worldwide which is headquartered in New York, Arnold Worldwide Partners in Boston, and Media Planning Group in Barcelona. A multicultural and decentralized Group, Havas is present in 88 countries through its networks of agencies located in 45 countries and contractual affiliations with agencies in 43 additional countries. The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 15,000 people.30.09.2004, Day Software GmbH
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