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Day and TRADOS Introduce World-Class Branding Solutions
Strategic Initiative Improves Consistency and Reduces Costs in Delivery of Global Content
Day, provider of content management software, and TRADOS announced an initiative that delivers global branding solutions combining TRADOS’ globalization management software with Day’s content management solutions. It enables corporations to deliver the same, accurate messages to all their global markets, speaking in one voice across the linguistic divides. This Day-TRADOS initiative gives multinational companies a single, consistent, quick-to implement way to manage and globalize brand content.
With the rise of global trade, companies who have nurtured global brands have benefited greatly. Brand value accounts for about one-third of the shareholder value of companies with the leading brands, and the majority of the world’s top ten brands have increased their value over the previous year, according to Interbrand studies. Moreover, global brand management requires that a company’s core brand messages be delivered in multiple types of local language content. The initiative from Day and TRADOS enables timely and effective delivery of global brand content in multiple languages, offering:
* Joint Day-TRADOS technology solutions for delivering global content with consistent messaging and branding.
* Coordinated marketing, sales, delivery and support from Day and TRADOS to ensure the highest quality customer experience.
Day and TRADOS technology have been united in an integrated framework that streamlines globalization and delivers localized brand content across a multilingual environment. This framework brings together Day’s enterprise content management technology for global brand management, including features for creating generic templates and separating design and content, with TRADOS’ translation memory and terminology management, including centralized termbases, corporate glossaries, and global terminology management. Leveraging the framework, customers can improve the performance and productivity of content creation, cut costs and cycle time for document management and localization, and deliver final content with consistent messaging and branding to all markets.
Today TRADOS and Day provide solutions to many blue-chip customers, including DaimlerChrysler, Volkswagen Group, and Johnson Controls. TRADOS is the leader in globalization software with over 80% market share and over 65,000 seats. Currently, TRADOS has developed globalization solutions for thousands of world-class companies – including VERITAS, Siemens, and HP. Day has provided content management branding solutions to over 150 companies with the leading global brands, including McDonald’s, General Electric, UBS, Shimano, and DHL.
"Together, Day and TRADOS provide a powerful solution for today’s global companies," said Michael Moppert, CEO of Day. "In our globalized economy almost all key business processes rely on the efficient management of the enterprise’s web properties. Our joint platform enables customers to make sure that all their internet-based communication channels speak with one voice – regardless of location, geography, timezone or language. With this we significantly increase business process efficiency and time-to-market while delivering driving down costs."
"This Day-TRADOS initiative delivers a powerful, new solution for global branding," said Jochen Hummel, Chairman and Chief Technology Officer for TRADOS, "by unifying Day’s innovations for achieving consistent global brand management with TRADOS’ globalization management software."04.10.2004, Day Software GmbH
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