Day, provider of global content management software, today announced that Swiss Life, a leading provider of life insurance and long-term savings and protection, has received two awards for its Internet site based on Day’s software Communiqué. Two comparisons of websites, conducted by the Swiss publications “Finanz und Wirtschaft” and “CASH”, have revealed the same winner: Swiss Life.
Swiss Life has undertaken a European-wide Internet re-launch using Day’s flagship software, Communiqué. The goal of Swiss Life’s new overall online presence is to combine international uniformity in brand with a high level of flexibility and cost efficiency by creating a uniform content management platform whereby the content is provided centrally and can be selected and reused by all regional subsidiaries.
Swiss Life chose Day’s Communiqué, because it in particular offers openness, scalability and flexibility enabling Swiss Life to expand their Internet presence easily at any time. Additionally, Communiqué’s ease of use requires little user training and creates rapid adoption by the user community. The Day system also includes comprehensive globalization functionalities, which support the roll-out of further country sites in an outstanding way.
The comprehensive Internet re-launch now has led to first place awards in two website comparisons: The Swiss publication “Finanz und Wirtschaft” and the organization of investor relations agencies reviewed 76 websites of the largest, most successful and listed Swiss companies. Ratings and benchmarks were conducted based on the investor relations content and media interactivity. Swiss Life achieved the first place.
Additionally, the Swiss publication “CASH“ tested the user-friendliness of the largest Swiss insurance websites from the customer perspective. Specifically, they tested the usage criteria and overall content. Swiss Life again earned first place in the “CASH“ comparison.
Website comparisons are available at: http://www.swisslife.ch/slch/de/home/newsmedia/newsitem.website_articles.html.
