Books: E-commerce

		Roel Pieper, Vincent Kouwenhoven, Siete Hammniga: Beyond the Hype. E-business strategy in leading European companies This book shows E-business strategy in leading European companies. Pages: 144 Price: 27,30 EUR ISBN: 9080671339 Order this book...
		Ravi Kalakota, Marcia Robinson: e-Business 2.0 To the uninitiated, "e-business" refers solely to the process of buying and selling goods over the Net. In our increasingly interactive age, however, it actually means much more. e-Business 2.0, by Ravi Kalakota and Marcia Robinson, defines the term as "the complex fusion of business processes, enterprise applications and organisational structure necessary to create a high-performance business model". And in it Kalakota and Robinson--specialists in the field who serve as founder/CEO and president, respectively, of a company called e-Business Strategies--show how to employ its tenets to compete more effectively in today's brave new world. Aiming at managers who recognise the need to plan and implement just such a course of action, the authors (with help from some pioneers currently practising these techniques) offer solid advice on designing interrelated strategies focused on customer relationships, resource planning, order management and supply chains, and on evaluating investments needed to make them a reality. Describing efforts undertaken by successful e-businesses like Charles Schwab, which adopted a system that provides sales reps with real-time access to information on customers and appropriate new products, the two chart the course that trailblazing companies are following and savvy business people would be wise to emulate. Pages: 544 Price: 35,05 EUR ISBN: 0201721651 Order this book...
		Carol Guercio Traver, Kenneth C. Laudon: E-Commerce: Business. Technology. E-Commerce: Business. Technology. Society. provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophistcomplete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce Web site (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. The LearnE-commerce site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors to prepare their classes, and help students become aware of research about e-commerce. - NEW! Includes two chapters (Auctions, Portals, and Communities; Online Content Providers: Digital Media) that previously were only available on the web. Pages: 980 Price: 83,34 EUR ISBN: 032112202X Order this book...
		Specialists from business and academia: Global E-Commerce and Online Marketing: Watching the Evolution Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. Pages: 328 Price: 56,99 EUR ISBN: 1567204074 Order this book...

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