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Portal
A portal-website is defined as one that attempts to operate as an „entrance to the internet“ or as a starting point for the surfing of the WWW. A portal attempts to act as a homepage for the internet. New studies show, however, that very few general portals actually operate profitably. The current tendancy is towards B2B and topic oriented portals. Online marketing provides great oportunities for the cooperation between a portal -website and a web page operator which would like to reach a greater audience. However the chances for creating a partnership with a portal are low and, usually, connected with high costs. | | | |
