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Push-Technology
The Push-concept is crucial to many marketing concepts. Commercials, print-ads, and mass advertising shows are based on the idea that the impulse goes out from an advertising body and results in a marketing sprinkling of the target group. With Push technology it is also possible to send selected information to „subscribers“ in the internet. With push technology, a web server, seemingly by itself, sends the desired information to the user instead of waiting for the user to actively request it. In reality however, the Push is triggered by the user and is nothing more than a reaction to a/n (automated) enquiry by him or her. For this reason, Push-technology is not directly comparable to traditional advertising forms in that the contact between the business and the subscriber must be initiated by the subscribers themselves. | | | |
